Since Qualtrics uses email to gather feedback from their audience, understand their needs, and make informed decisions based on the data collected, emails sent from Qualtrics are impacted by email security features imposed by companies, Internet Service Providers and even individual user protocols. In an effort to improve deliverability of your Qualtrics surveys, we are implementing DKIM.
DKIM (DomainKeys Identified Mail) is an email authentication protocol that helps to identify legitimate senders and prevent email spoofing. It works by digitally signing outgoing emails with a private key that is generated by the sender. The corresponding public key is published in a Domain Name System (DNS) record for the sending domain. When an email is received, the receiving email server can verify the signature using the public key and ensure that the message originated from the authorized domain.
How Qualtrics and DKIM work together:
Qualtrics offers features that allow you to send email invitations and reminders for your surveys. To improve the deliverability of those emails and ensure they reach your audience, Qualtrics supports DKIM signing. This means that Qualtrics can sign your survey emails with a DKIM key, adding a digital signature that verifies their authenticity. This helps to prevent your emails from being marked as spam by email filters and increases the chances of them being delivered to your recipients' inboxes.
Here are some benefits of using DKIM with Qualtrics:
- Improved email deliverability: DKIM can significantly increase the chance of your Qualtrics emails reaching your audience's inboxes.
- Reduced spam filtering: Email filters are less likely to flag DKIM-signed emails as spam, leading to higher open rates for your surveys.
- Enhanced brand reputation: Using DKIM shows that you take email security seriously and helps to protect your brand from being associated with spam or phishing attacks.